Omnicanal commerce in the customer era
with greater decision power
B2B Commerce solutions and IBM Omnicanal Marketing provide a unified approach to managing evolving digital and physical channels.
B2B Commerce software and IBM eCommerce solutions enable you to:
Improve the buying experience in the era in which the customer has greater decision-making power, and offer consistent and positive sales experiences.
Manage customer interactions across a wide range of channels and ever-changing interaction points, including the web, mobile devices and store.
Create intelligent processing processes that are more efficient, demand oriented and totally transparent.
Guide sellers in the process of configuring complex products and services.
Determine prices, promotions and discounts to maximize sales, profits and loyalty of buyers in all channels.